Model homes that sell the lifestyle (and open on time).
We partner with builders to design, furnish, and style model homes and sales environments that communicate your brand, guide the buyer journey, and photograph beautifully.
Room-by-room merchandising plans + FF&E schedules
Lighting layering: Ambient + Task + Accent (by room)
Finish coordination: hardware, plumbing, and key touchpoints
Install-day styling + punch-list closeout mindset
Builder Services
Your model is a sales tool. We design rooms that help buyers imagine life in the community, not just walk through a floorplan. Budget-optimized package that photographs well.
Model Home Design + Merchandising (Turn-key)
Spec / Inventory Home Styling
Model Refresh Program
Option Package Development (Design Studio Support)
Process
A process built for deadlines.
Align: buyer profile, brand direction, plans, timeline
Design: concept + room plans + preliminary specs
Specify: FF&E + lighting layers + finish coordination + alternates
Install: delivery, placement, styling, punch
Support: refresh cadence and replacement guidance
Proof
Featured model homes. A few recent projects designed to make an impact on tours, photos, and buyer confidence.
Curated finish palettes that are cohesive and upsell-friendly
“Good / Better / Best” option packages
About
Designed by someone who’s been on the sales floor.
Founder Sandy brings new home sales and selection center experience to every project. That means we know what’s realistic, what’s worth upgrading, and how to keep decisions aligned from plans to punch list.
Builder Resource Guide
Builder FAQ + Services
What we deliver
· Model home concept + style story aligned to your community brand
· Room plans + FF&E schedules that sales teams can actually use
· Lighting layering recommendations (Ambient/Task/Accent) by room
· Finish coordination (hardware, plumbing, metals, mirrors)
· Procurement planning + alternates to protect schedules
· Install-day styling + punch-list closeout for photo-ready finish
Model Home Design + Merchandising (Turn-key)
· Concept + style direction per plan
· Furniture plan per room + accessory styling
· Spec alignment guidance: lighting/fixtures/hardware touchpoints
· Install-day styling + punch + photo-ready finish
Spec / Inventory Home Styling
· Budget-optimized styling that photographs well
· Fast lead times, repeatable packages across homes
Model Refresh Program
· Quarterly/seasonal refresh to keep models current
· Swap art/accessories, update bedding, rotate accent pieces
· Wear-and-tear replacement recommendations
Option Package Development (Design Studio Support)
· Curated finish palettes that are cohesive and upsell-friendly
· Good/Better/Best option sets that feel intentional
Engagement options (simple, builder-friendly)
· Design + Spec (Builder-integrated): we deliver plans/specs; your team purchases.
· Turn-key Merchandising: we manage selection through install/styling (as scoped).
· Refresh Retainer: scheduled touch-ups to keep models tour-ready.
FAQ’s
· Can you meet grand opening deadlines? Yes. We plan backwards from the date and build alternates early.
· Can you scale across multiple plans or communities? Yes. We create standards so rollout stays cohesive.
· How do you handle out-of-stocks? We pre-plan alternates and keep approval paths clear.
· Do you provide documentation for sales teams? Yes. Room plans + FF&E schedules + finish notes.
Want a proposal fast?
Send plans, model count, and your target opening date. We’ll reply with a short kickoff call and a clear scope. Fill out the form below…